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2007Smartphones and the cloud

iPhone

Steve Jobs introduced the iPhone on 9 January 2007 as “an iPod, a phone and an internet communicator” in one. A large touchscreen controlled with fingers and the full web changed what people expect from a phone.

No keyboard

Smartphones of the time had physical keyboards or resistive screens with a stylus. The iPhone had a capacitive screen that responded to fingers and gestures such as pinch-to-zoom. The first model had no 3G, no third-party apps and no copy and paste.

App Store

In July 2008 Apple opened the App Store. Developers could sell apps, and a new industry was born: Uber, Instagram, mobile games, mobile banking. The rival Android arrived the same year.

Key models

  1. 2007The first iPhone
  2. 2008iPhone 3G and the App Store
  3. 2010iPhone 4 with a Retina display
  4. 2017iPhone X without a Home button, with Face ID
  5. 2023iPhone 15 with USB-C (required in the EU)
  6. 2026iPhone Duo, the first foldable iPhone

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