The “1984” ad
The Macintosh was launched with Ridley Scott's famous Super Bowl commercial inspired by George Orwell's novel. The computer was portrayed as a rebel against grey corporate uniformity.
What it brought
- A graphical interface with windows, icons and a trash can.
- The mouse as the main input.
- Quality fonts and printing, which later sparked the desktop publishing revolution.
Mac today
After Steve Jobs returned came the iMac (1998) and Mac OS X (2001), built on Unix. Since 2020 Macs have used Apple's own Apple Silicon chips.